Interactive video takes audience engagement to another level

Watch this interactive and I’ll show you what I mean.

You’ll stay inside the video, where you'll see how you can make your videos work harder for you. And you’ll experience so much more than you would have if it was just a basic view only video…

There’s no question that video is an effective marketing tool… It is! But in a world flooded with videos, how do you stand out? How do you ensure your content isn't just another drop in the digital ocean?

These questions have led us to expect more from video content. Gone are the days of passive viewing, where metrics told only half the story. With Vudoo's interactive tool, you're not just gaining views; you're gaining insights. Every interaction is a clue, a puzzle piece revealing the desires and interests of your audience.

This isn't about guesswork; this is about truly understanding what makes your audience tick.

CREATIVITY

Vudoo is such a creatively rich platform; and creativity is essential when connecting to your audience. With Vudoo, you’re crafting new experiences that are unique and immersive. You can make any content interactive. Users can direct their own way around a video with clickable pulses, buttons, and hotspots.

All these interactions are customizable, so you can transform content and stay on-brand. Personalised user journeys are made possible through branching technology - remember the old days with pick-a-path story books? Well this is the video version.

Do you have more information that you want to deliver that doesn’t necessarily need to be video? No worries, custom overlays let you get creative and add text or image based content to videos. Dynamic built-in forms and polls are perfect for capturing data and converting views. These choices bring your video to life... and lead to new branches which are different every time. Giving storytellers, creatives and marketing specialists the ability to connect to their audiences on a whole new level. And when your video is all done and ready to go it’s very simple to publish & share to all your usual channels. Embed videos on your website or in your email campaigns... the possibilities are actually endless!

INSIGHTS

Seeing your video getting all those views and likes might make you feel warm inside, BUT... Does that give you insight into why or how people are watching your video?

The simple answer is “No.” But with advanced metrics like location data, and user behaviour you have the ability to track how users are interacting with your content. That’s invaluable for any content strategy.Interactive video flips videos from a passive view to an active experience. Giving people something to act on means we can see what they like and dislike. Every click, every tap is recorded to help you understand your viewers. Because knowing more than if someone has hit the play button gives you better data.And better data leads to better decisions. So don’t rely on those vanity metrics when you can understand the true ROI of your video content.

CONVERSION

The key to conversion is simple, remove the barriers. Every video you make should have a purpose. Is it a food video where you can shop the recipe. Or fashion content where you can shop the look. Even selling a vacation becomes a one click booking.Vudoo’s patent pending technology means you can now truly shop within a video. No more redirects or searching through multiple open tabs - transactions happen seamlessly inside the video, article or image that captured your audience’s attention. It’s a shortcut in a busy online world. Buttons, links, booking forms, brochure downloads, product catalogues and so much more! How convenient. All these tools are like a shortcut through traffic. Getting the right product, to the right audience, at the right time, leads to convenience. And where there's convenience, there's conversion. So make your videos work harder and turn views into actions you can measure.